Uncommon Goods We're all out of the ordinary.

An online retailer that curates truly unique gifts created by independent makers across the world. Started in 1999 and a founding B Corp, Uncommon Goods found themselves in a period of intense growth during the COVID-19 pandemic. They were in need of a brand refresh and the tools to market new experiences and benefits to their existing audience and newly acquired customers

Brand Characters 

My first task was to come up with a set of quirky and fiendly characters that would feature all over the brand's website and newsletter. In the brief, they were looking to combine products with a sense of whimsy and unexpectedness.

SKETCHES OF THE BRAND CHARACTERS REPRESENTING DIFFERENT BRAND VALUES

For the website, the brand will use illustrations as unexpected decorations, to bring to life seasonal campaigns, and sale messaging, as well as to promote gift guides.

Animated Covers

The simple frame by frame animations were hand painted with gouache for a handmade look&feel.

SERIES OF ANIMATED COVERS FOR UNCOMMON GOODS INSTAGRAM STORY CATEGORIES: NEW, IN THE NEWS, YOUR UNCOMMON GOODS.

INSTAGRAM STORY CATEGORY COVERS IN ACTION

Uncommon Perks 

An important initiative for the company - for an additional fee it offers extra perks, such as free shipping. The client commissioned an animated illustration to promote this program.

ANIMATED TEASER FOR THE LANDING PAGE ADVERTISING UNCOMMON PERKS REWARDS PROGRAMME

Brand Values

B-CORP ILLUSTRATED BRAND VALUES

Navigation icons

ICONS FOR WEBSITE NAVIGATION

Error 404 Animation

ONE OF THE SPECIAL BRAND CHARACTERS ANIMATED FOR EROR 404 / PAGE NOT FOUND

ART DIRECTION & GRAPHIC DESIGN/ JENNY COBB  CLIENT/ UNCOMMON GOODS