Tia Women’s Health Reimagined

Drawing a non-linear line

Series of illustrations accompanying the rebrand of the healtcare brand, repositioning Tia as a voice of clinical excellence.

Healthcare is personal, and no two journeys are the same. Each has its own unique twists and turns, moments of clarity and moments of frustration. Our line graphic treatment is a subtle way of acknowledging this truth. Paired with copy, it helps Tia tell an open, honest story about the non-linearity of modern medicine—a story many healthcare providers would rather not tell.

CLIENT/ TIA