Kate Spade New York: Social Impact
Set of branded illustrations and custom hand lettering for the redesigned KSNY website and social channels.
The brief was to find a visual language to illustrate themes of support, community and mental health in a poetic and elegant way. That's how we arrived on gardening and weather themes: visualising collective effort to grow, tend and work with changing currents and seasons, just like in real life.
We prepared a library of different illustrations for the client to use throughout different sections of the website: from small spots...
...to larger, more detailed and editorial style pieces.
// CLIENT Kate Spade New York / AD Raana Ahmed / Huge INC
