Women's Day at Samsung
International Women's Day campaign for Samsung.
In celebration of the international holiday, the animated artwork was displayed on the screens in Piccadilly Circus and Times Square, rotating hourly for a week in March 2021.
Mutual Respect - key visual for the International Women's Day campaign
early concept sketches
The visual elements also included illustrated quotes from female leaders and workers at Samsung.
The design is now available as part of the regular art collection on Samsung's Frame TV.
// Client SAMSUNG / AD Jess Wretham
