Uncommon Goods
Brand Characters

Set of animated branded characters for the gift retailer's website refresh.
Custom characters are spread over multiple sections and landing pages of the retailer's website.

Hand painted animations and lettering add a touch of warmth and authencity to the rebrand. The animated posters are used as cover designs for different sections of brand's Instagram stories.




Additional small hand drawn spots and icons for the Meet Our Makers section of the website.


Set of static visuals illustrating specific Brand Values.

// Client Uncommon Goods / AD Justin Palamaro / Animation MIG Studio